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| Top Level: Modernism is a rational program Eye Level: Science and technology Below Level: Mainstream digital fabrication |
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| Top Level: Economy of means Eye Level: Reducing costs and maximising profits Below Level: Mass customisation as a physical reality |
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| Top Level: Eye Level: Below Level: |
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| Top Level: A building is something to own Eye Level: Unique elements in design Below Level: Part of the economic exchange cycle |
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| Top Level: Creation of complex forms Eye Level: Automation distances us from our work Below Level: Conceived for the lowest possible cost |
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| Top Level: Benefitting from artistry Eye Level: A building is something to own Below Level: Reducing tolerance required in construction |
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